Marilyn Monroe may be remembered for Hollywood glamour, but some of her most enduring style moments began with the kind of everyday fashion JCPenney has championed for generations. Now, as the world celebrates Monroe’s centennial birthday, JCPenney and Authentic Brands Group, Marilyn Monroe’s estate holders, are bringing that relatable element of her style into fall with the MM100 Collection, a 10-piece limited-edition capsule inspired by the timeless essentials Monroe wore both on and off screen.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261001766260/en/
As the world celebrates Marilyn Monroe’s centennial birthday, JCPenney and Authentic Brands Group, Marilyn Monroe’s estate holders, are bringing that relatable element of her style into fall with the MM100 Collection, a 10-piece limited-edition capsule inspired by the timeless essentials Monroe wore both on and off screen.
Did you know Marilyn Monroe wore JCPenney (yes, JCPenney!) jeans!? In one of her most famous 1954 films, Monroe wore JCPenney jeans—a pair so iconic, it was later acquired by a famous American designer and displayed in his office. Recently sold at auction, they are a fitting reminder that jeans have always been fashion’s great equalizer for all sizes, shapes, and personalities. Monroe’s most enduring style moments started with the same everyday essentials JCPenney has sold for generations and this collection is bringing it full circle.
JCPenney and Authentic are keeping the icon’s exceptional style accessible with a curated a capsule of 10 must-have Marilyn Monroe fall staples that bring quality, versatility, and real value to the everyday wardrobe including High-Rise Vintage Slim Jeans ($54) in dark blue denim crafted in a flattering high-rise slim fit for a polished take on everyday denim; a charming Off-the-Shoulder Top ($44) that brings a playful, feminine touch to any look; a creamy, natural Pleated Skirt ($68) designed with graceful movement and polished timeless detail; and a statement red Mock Neck Sweater ($44) that makes the perfect foundation piece for layering and everyday elegance. The collection is rounded out with a Stripe Trim Pullover Sweater, High-Rise Sateen Ankle Pants, Button-Up Shirt, Cap-Sleeve Sweater, High-Rise Cuffed Straight Jeans, and a Boxy Vintage Denim Jacket that serve as ultimate essentials to elevate any look.
The MM100 collection further demonstrates JCPenney’s commitment to make fashion accessible and give people access to the styles, trends, and cultural moments they deserve. By continuing to offer coveted looks that are high quality, last longer, and cost less, JCPenney continues to challenge the idea that incredible fashion is reserved for the few. Together, the collection brings the cultural cache of Marilyn Monroe to the everyday wardrobe with pieces starting at just $44.
“Marilyn understood the power of a wardrobe staple, and that’s what makes this JCPenney capsule so meaningful,” said Jo Osborne, SVP, General Merchandising Manager, JCPenney. “We wanted to build on JCPenney’s authentic place in Marilyn’s fashion history in a way that feels unexpected and relevant today. We curated the collection around pieces women would actually want to wear. It’s about bringing that Marilyn magic into everyday life, just in time for fall.”
“We are thrilled to continue to align Marilyn’s fashion sensibilities and style with JCPenney,” said Dana Carpenter, EVP Authentic Brands Group. “Much like JCPenney she has been a cultural inspiration that has stood the test of time inspiring multiple generations. From her closet to yours we look forward to everyone embracing the latest collection that suits who they are and who they want to be.”
The MM100 Collection is available exclusively at JCPenney, in stores and online at JCPenney.com, beginning October 1.
ABOUT JCPENNEY
JCPenney, part of Catalyst Brands, is the shopping destination for America’s diverse, working families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop – from jcp.com to more than 600 stores in the U.S. and Puerto Rico.
In 2022, JCPenney celebrated 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney’s Newsroom to learn more and follow JCPenney on Facebook, Instagram, and Twitter.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders.
A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 1,700 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $36 billion in annual systemwide retail sales worldwide.
Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, GUESS, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter.
For more information, visit corporate.authentic.com. Follow Authentic on LinkedIn, Instagram and WeChat.
About Marilyn Monroe
Marilyn Monroe is one of the most influential pop culture icons of all time. A true trailblazer, Monroe forged her own path, embracing her individuality and pursuing her passions in an era when paths for women were few. She appeared in 29 films over the course of her career, became a Golden Globe winner for Some Like It Hot, and continued to set a new standard for women in film. As part of her quest for control, she launched her own production company, Marilyn Monroe Productions, affording her control over her image, while pushing back on the Hollywood system to ensure her voice and others were heard. Her pioneering spirit, independence and confidence, along with her incomparable star power, continue to inspire modern generations and transcend cultures and backgrounds. Partnerships with both luxury and mass-consumer brands, in addition to an extensive merchandising program, reinforce her status as a global icon. The Marilyn Monroe Estate is owned and managed by Authentic Brands Group. For more information and exclusive updates, follow @marilynmonroe on Instagram, TikTok, Facebook, and X.
View source version on businesswire.com: https://www.businesswire.com/news/home/20261001766260/en/
Media gallery
